Chief among these are the logos for Exxon Mobil and Shell Oil. Livery design for Air Force One. In the spring of 1961, Studebaker's new president, Sherwood Egbert, recalled Loewy to design the Avanti. Raymond Loewy was one of the practical artists of the 20th century, designing new and better devices, particularly to make them easier to use, and to look at. He literally revolutionized the industry, working as a consultant for more than 200 companies and creating product designs for everything from cigarette packs and refrigerators, to cars and spacecrafts. He followed by styling the experimental S1 locomotive, as well as the T1 class. French-born American industrial designer Raymond Loewy leaning, United States, 1950. BY KATHARINE SCHWAB In 1962, legendary graphic designer Raymond Loewy offered to give Air Force One a new look. Approx: 10 1/2 × 22" (26.7 × 55.9 cm). The first time you drank a bottle of Coca-Cola his bottle shape became ingrained in your memory. CMG is a leader and pioneer in its field, with over 35 years of experience arranging licensing agreements for hundreds of personalities and brands in various industries, including sports, entertainment, music, and more. EMBED (for wordpress.com hosted blogs and archive.org item tags) Want more? Lisbon Lounge", "Design drawing for Exxon logo by Raymond Loewy", "Celebrate America this July with Gary Kollberg's Exhibit at the Farmington Library", Raymond Loewy Collection of Photographs and Audiovisual Materials, https://en.wikipedia.org/w/index.php?title=Raymond_Loewy&oldid=992012355, American people of Austrian-Jewish descent, Wikipedia articles needing factual verification from March 2017, Articles using NRISref without a reference number, All Wikipedia articles written in American English, Articles with unsourced statements from March 2018, Wikipedia articles with BIBSYS identifiers, Wikipedia articles with CANTIC identifiers, Wikipedia articles with RKDartists identifiers, Wikipedia articles with SNAC-ID identifiers, Wikipedia articles with SUDOC identifiers, Wikipedia articles with TePapa identifiers, Wikipedia articles with Trove identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, NASA interiors for Skylab and Apollo programs, Streamlined locomotives for the Pennsylvania Railroad, Logos for Exxon, Shell, BP, International Harvester, TWA, Nabisco, Quaker, New Man, LU and the U.S. From 1967 until 1973 NASA employed the services of Raymond Loewy, a legendary figure in the design world. Raymond Loewy working with his design, United States, 1947. The photo to the right actually shows a Starliner hardtop, which does not have the "C" pillar. French-born American industrial designer Raymond Loewy leaning, United States, 1950. He ushered in the modern look to aircraft, washing machines, mixers, and locomotives, among hundreds of others that established the unique sleekness that was the mark of American products. Raymond Loewy. In 1935 it engaged Loewy to overhaul the product line, from the company's logo to operator ergonomics. [12][13] Their designs first began appearing with the late-1930s Studebakers. Raymond Loewy logo designs for Shell Oil, ... Raymond Loewy's portfolio includes many corporate logos. It was this product that established his reputation as an industrial designer. Architecture and Design Being a design student myself, I would walk around the studio and be fascinated by the myriad of objects and designs on people’s desks: buildings, shoes, chairs, cars, prints, clothing, lamps… It goes back to the idea that good design is good design regardless of the product. From 1967 until 1973 NASA employed the services of Raymond Loewy, a legendary figure in the design world. the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. During his life, he received numerous honors and awards for his designs, including the gold medal in transportation for the design of the GG-1 locomotive during the 1937 international exposition in Paris. Raymond Loewy An American Industrial Designer (1893 - 1986) To a degree unequaled by the names of any of the other founding fathers of industrial design, the name of Raymond Loewy radiate a charisma that has attracted public attention throughout the past half century. Raymond Loewy Design Bird Cage For Continental China, One Bowl, Two Small Plates, One Small Bowl Moderndesign20. Raymond Loewy standing on one of his designs, the Pennsylvania Railroad’s S1 steam locomotive (image source: Wikipedia). It's full of visual interest (it'd be a poor excuse for a design exhibit if it were not) but it also does a superb job of explaining the role of industrial design … Though Loewy had not worked with Studebaker for half a decade, Egbert gave Loewy 40 days to whip up a finished design and scale model of a show-stopping Studebaker. Raymond Loewy was one of the practical artists of the 20th century, designing new and better devices, particularly to make them easier to use, and to look at. The design never went into production, and its functionality was never realized. Vintage Design This Raymond LOEWY desk has a sliding drawer with its container. He was engaged by equipment manufacturer International Harvester[5] to overhaul its entire product line, and his team also assisted competitor Allis-Chalmers. Trump would really hate it. There's a great exhibit at the National Heritage Museum in Lexington; "Raymond Loewy; Designs for a Consumer Culture." (Loewy also had a home in Palm Springs that he designed himself. In 1940, he designed a simplified version of the streamlined shroud for another four K4s. Please contact us today if you are interested in licensing opportunities with Raymond Loewy. The exhibit features archival images as well as original Studebaker Design Department artwork and artifacts which tell the story of Raymond Loewy Associates design work for Studebaker. After the war he moved to New York, where he arrived in September 1919. Loewy’s secret was essential to design for the future – but delivering the future gradually. His writings include The Locomotive: Its Aesthetics (1937), the autobiography Never Leave Well Enough Alone (1951) and Industrial Design (1951). In October 2017, the documentary, Raymond Loewy: designer of American dreams, originally conceived by Laurence Loewy, premiered to Paris audiences. Loewy instead employed a stable of designers and, according to Peter Grist's Virgil Exner: Visioneer, Loewy raided GM's designer pool once he landed the Studebaker account, luring away Clare Hodgeman, Paul Zimmerman, and Exner, the latter assigned to oversee Studebaker. To avoid creating hierarchical positions for crew members during long missions passenger cars to younger... Also designed the Shell that was to improve the psychology, safety, and its was... 18 ] One of NASA 's goals in hiring him was to improve the psychology safety. Designed the experimental S1 locomotive, as well as the designer of the Studebaker Avanti -- was born Paris... 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