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The Yorkie bar approach of yesteryear – which was marketed with the slogan ‘It’s not for girls’ featuring truckers chowing down - did seem rather tongue in cheek – and if anything made women enjoy eating the forbidden bar spurred on out of mock rebellion. The original reason for launching this chocolate fail was to try and boost sales and the popularity of Cadbury chocolate amongst women. The four finger format also makes it easy to share with friends and family. Shop online from the wide range of chocolates, gift box in Firozabad. Cadburys are taking a step back to the nineties with gender-focused marketing. Grouping people together by gender for purposes of selling to them is understandable and sometimes highly successful from a marketer’s point of view. $22.99, Lindt LINDOR Assorted Chocolate Truffles Mixed Ornament Treasure Box, 28 pack, 1680g (Delivery Only), Lindt LINDOR Milk Chocolate Truffles 3-Pack Case (12x3pk) 432g, Lindt LINDOR Milk Chocolate Sticks Case (24x38g) 912g, Lindt LINDOR Assorted Chocolate Truffles Ornament Tin 48g, Lindt LINDOR Milk Chocolate Truffles Ornament Tin 48g, Lindt LINDOR Assorted Chocolate Truffles Box, 182 Count, 2262g (Delivery Only), $53.99 Cadbury Celebrations Chocolate Gift Box 179.6 Gms. Free Home Delivery. $10.99, Lindt LINDOR Milk Chocolate Truffles Gift Tube 250g, $17.99 The confectionary brand is returning to gender-based marketing as it is experiencing a slump in the sales of chocolate bars – believed to be mainly down to women buying less chocolate in an attempt to be healthier. I can't think of a man or woman who would like to be seen dead scoffing a Crispello – despite coming in three handy parts packaged in a resealable wrapper. $10.99 Who could forget this Flake ad? (11) Compare Product. The four finger format also makes it easy to share with friends and family. I’d rather have a Nestle Yorkie thanks. $26.99, Lindt LINDOR Dulce De Leche Milk Chocolate Truffles Bag 150g, Lindt LINDOR Assorted Chocolates Silver Tree Tower Box 190g, $7.79 This announcement comes hot on the heels of lager brand Coors, scrapping its female-focused Animee beer brand after it flopped. Amazon.in: Buy delicious Chocolates at Amazon.in. “It will also appeal to women because it is in three separate portions so they can consume a little at a time rather than in one go.”. Lindt Milk Chocolate Bear Bites Bag 120g $5.99. $12.99 Lindt LINDOR Assorted Chocolate Truffles Christmas Gift Box 287g (Store Pick-up Only), $13.79 Crispello is a finger format chocolate with the crispy centre, covered with a thin layer of delicious Cadbury Dairy Milk. The Crown viewers could mistake fiction for fact, Culture Secretary fears, Virus tiers could end in nine weeks, Boris Johnson says, to head off mass Tory rebellion, UK secures 2 million more doses of Moderna coronavirus vaccine, Police arrest over 150 anti-lockdown protesters in Oxford Street demonstrations, Pennsylvania high court dismisses lawsuit challenging mail-in ballots. However, the jury is still out as to whether the £7m advertising campaign planned for Cadbury’s first new chocolate bar since the nineties, will invest in overflowing roll-top baths occupied by scantily clad women nibbling away at a sweet bar, to make the revival complete. Sold Out, Lindt LINDOR Winter Bliss Milk Chocolate Truffles Mini Present Box 72g, $3.59 Justine Roberts, co-founder of Mumsnet explains why it’s dangerous territory to hook a marketing campaign on a universal experience of motherhood. Sold Out, Lindt LINDOR Assorted Dark Chocolate Truffles Box 244g, $12.59 Well guess what, Kraft, the owner of the chocolate giant, has decided to revive the gender-focused formula and launch Crispello, a new chocolate bar aimed expressly at women. Confections from popular brands including Cadbury, Ferrero and many more wide range of,. Was the epitome of sexiness and weirdly the norm for chocolate adverts reason launching... For women ’ seems unbelievably retro and just downright denigrating to ladies which. Fat and more with deals, discounts & COD available on eligible purchases No Preservatives Low... Am Amazon.in: Buy delicious Chocolates at Amazon.in explains why it ’ s marketing magazine looks at ‘... 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