Forbes recently published its annual study on one of the world’s most valuable brands. At Apple, we are people first, and we do what we do with the belief that technology can change lives and the hope that it can be a … In Walter Isaacson's terrific biography of Steve Jobs there's a wonderful passage that describes "The Apple Marketing Philosophy," three clear, concise points drawn up right when the … Apple brand is reflected through their core beliefs about innovation, design, and imagination. The global spread of COVID-19 is affecting every one of us. All these 3 beliefs are strongly reflected and promoted through their products, advertisements and customer experiences. It’s not blatant boasting – it’s an unwavering belief … Apple has a brand base who believes, almost to the point of zealotry, in their products. Coming as no surprise to most, the front-runner Apple topped the list of branding behemoths for the tenth year running, amassing an eye-watering brand … Apple is positioned as a luxury brand … Apple in particular has done a very good job of creating a brand that allows their customers to identify with those who “think different”. And they speak to this base in everything they do, from the Mac vs. PC advertisements to product design and features.