Socio-cultural factors . (Morrison J., 2006), We anticipate that high manufacturing costs and safety issues will stand in its way today. This compares with an industry which is determined by supply conditions and based on production technology. If General Motors could provide a “futuristic” vehicle before Toyota has the chance to hit the market with theirs GM would be a step ahead of the competition. Automotive industry worldwide Buying a car is for many, one of the biggest purchases they will ever make. These are: (1) customer preferences; (2) market positioning; (3) techno-economic feasibility; (4) supply chain feasibility; (5) regulation and (6) organisational attributes. The internet has affected just about every industry in the world and has also had a huge impact on the automotive industry. Trends in social factors affect the demand for a company’s products and how that company operates. Internal factors relating the marketing mix, and external factors of the environment that could have an influence on sales are described. It allows the organization to evaluate how well it is positioned to exploit the opportunities in its external environment. The auto industry spends $16 to $18 billion every year on research and product development – 99 percent of which is funded by the industry itself. (Henry, 2008). In order for any automotive company to be successful from this point forward they must be Hybrid friendly and fuel efficient. Technology is another name for human knowledge. Strategy analysis also deals with the organization’s internal environment. It is obvious that automotive industry was behind its competition with regards to the research and development of hybrid vehicles. (http://www.greencar.com/articles/chevrolet-silverado-mild-hybrid-pickup-offers-fuel-savings.php), General Motors used the marketing and sales strategy from its Saturn division in the United States to produce and sell new Buicks in China that were manufactured by a 50/50 joint venture with Shanghai Automotive Industry Co. There is a lot of talk about reducing our carbon footprint. Safety Regulations. It historically has contributed 3 –3.5 percent to theoverall Gross Domestic Product (GDP). Availability of electric power supply over wider areas and the increasing mobility of labour have reduced the influence of geographical factors on the location of industries. Recommended strategies for General Motors would start with product development then market development, liquidation, and restructuring. A continuous effort to lower costs relative to competitors is necessary in order to successfully be a cost leader. It’s based on the mission and goals of the organization and the roles that each business unit of the organization will play. External forces are causing the automotive industry to go through a period of accelerated change. Although we like to think of airplanes as being unsafe, the truth is that you’re significantly more likely to have a car or motorcycle accident than to be involved in a plane crash. In recent years, the automotive industry has worked hand-in-hand with major technology companies in order to deliver the most advanced, safest and most comfortable vehicles out there. Factors that influence the design and implementation of public policies October 07, 2015 CAF presented the 2015 Economy and Development Report in Panama, seeking to generate a constructive debate that strengthens the capacities of the State to improve the effectiveness of public interventions and promote development in the region ... where the auto industry is mostly importing from," a senior executive at a leading car maker told to ETAuto. When it comes to the automotive industry, we must focus closely on every tiny detail as part of an effort to reduce the impact of our use of vehicles on the environment. GM is a good example. A study was conducted in the 3 countries used as case studies, identifying consumersâ preferences and the awareness of those by people in the industry such as employees of dealerships and manufacturers. As far as possible, we all want to make the world better for future generations. 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